As a hospitality business, first impressions count. Whether it’s a cafe or a restaurant, it’s important to have good lighting. It can provide a number of benefits that better your customer’s experience from the moment they arrive, to the moment they leave.
So why is it important to have good lighting for your restaurant or cafe business? Below are some reasons why as well as some restaurant interior lighting tips & ideas that you might find useful to know.
Customers need to see what they’re doing
No one wants to be picking at their food and wondering what it is they’ve actually picked up to put in their mouth. It sounds obvious but sometimes, in the effort to create the right atmosphere, some venues fail to provide enough lighting. It’s good to provide enough lighting around your cafe or restaurant so that everyone can see what they’re eating, drinking or ordering.
Not only that but having enough lighting is going to help with health and safety. Poorly light spaces will likely lead to your customers tripping over or causing themselves injury, never mind your employees too.
It creates an inviting atmosphere
Creating an inviting atmosphere is important because the more inviting it is, the more covers you’ll get on your tables and footfall through your business. By having dim or lacklustre industrial lighting, it’s going to be a put-off for any customers who are window-shopping for a place to eat or drink. For some, it might not even be something they notice if it’s not lit up enough.
Whilst, you don’t want it to look like a beacon of light that’s too over the top, it’s important to incorporate the right amount of light where you can.
Lifts the mood of your customers
Happy customers will equal happier experiences for everyone who dines at your restaurant or cafe. Good light can certainly do a lot to your customer’s moods and in most cases, can help them feel a certain way. From relaxed to energized, lighting is an important element to the overall vibe and feel of the space.
Trial out different lighting styles and effects and pay attention to the mood of your customers. You may find that one style or effect works better than another.
Boosts curb appeal
As it’s already been mentioned, the right lighting can help when you’re trying to appeal to customers who may be looking for a place to eat or drink at. Lighting up your premises in the right way will make it more inviting and boosts the overall curb appeal. Curb appeal is important when you have a lot of competition on the street to go up against.
Use lighting to ensure more customers choose you, over what else is available. Curb appeal is an essential part of your overall appearance as a business.
Lighting is crucial for your business in more ways than one, so be sure to pay attention to this when it comes to updating your premises to make it more appealing.
